Research: When Are Customers Willing to Try a New Technology?
Marketers need to meet people during unexpected pockets of free time.
What Executives Get Wrong About AI
Stop focusing on adoption and start thinking about reinvention.
Research Roundup: Holiday Parties, CEO Announcements, Low-Trust Negotiations, and More
New insights from academia, consultancies, and other sources to help your company make informed decisions.
Prioritizing AI Investments That Create Real Value
The HBR Executive Playbook on how to move your AI strategy from experimentation to ROI.
