To Set Your Brand Apart, Create Moments of Shareable Joy
The most successful brands take small pleasures and elevate them into experiences that feel bigger than the product itself.
How Dollar Tree Plans to Thrive Despite Breaking the Buck
Can the discount retail chain stay relevant to its price sensitive shoppers through smart marketing, pricing, and branding strategies?
How to Reinvent a Legacy Brand—and Win
An HBR Executive exclusive Q&A with Lew Frankfort, the former CEO of Coach and author of the new book, Bag Man.
Building a Customer-Centric Organization
The HBR Executive Playbook on building an organization where customer success is the foundation of long-term growth.
The Importance of Trust and Transparency in Retail Media Networks
Retailers built their RMNs on supplier dollars. Now they must earn them.
