What Consumers Really Want Brands to Do About Social Issues
New research finds that when brands link social action to their core business, they earn higher trust, broader appeal, and long-term loyalty from customers.
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Market research
- #staycation
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- Accounting
- Adaptive leadership
- Advertising
- Advertising industry
- Age and generational issues
- AI and machine learning
- Algorithms
- Analytics and data science
- Arts
- Asian Verified
- Audio
- Authenticity
- Automation
- Behavioral economics
- Behavioral science
- Better Living Latest Posts
- Boards
- Books
- Brand management
- Brief
- Budgets and budgeting
- Bumbershoot 2025
- Burnout
- Business
- Business and society
- Business communication
- Business consulting services
- Business education
- Business ethics
- Business history
- Business management
- Business models
- Business plans
- Business structures
- Business writing
- Career coaching
- Career planning
- Career transitions
- Careers
- Change management
- City
- Climate change
- Cognitive bias
- Collaboration and teams
- Comedy
- Community
- Compensation and benefits
- Competitive strategy
- Consumer behavior
- Consumer services
- Continuous learning
- Corporate communications
- Corporate finance
- Corporate governance
- Corporate social responsibility
- Corporate strategy
- Creativity
- Crisis communication
- Crisis management
- Cross-functional management
- Culture
- Customer experience
- Customer service
- Customer strategy
- Customer-centricity
- Cybersecurity and digital privacy
- Dance
- Data management
- Dear Hendrix
- Decision making and problem solving
- Delegating
- Democracy
- Design thinking
- Developing employees
- Difficult conversations
- Digital Article
- Digital transformation
- Disruptive innovation
- Diversity and inclusion
- Downsizing
- Drag
- eastern shore
- Economic cycles and trends
- Economic systems
- Economics
- Election Cheat Sheet
- Emerging markets
- Emotional intelligence
- Employee engagement
- Employee incentives
- Employee performance management
- Employee retention
- Endorsements Cheat Sheet
- Enterprise computing
- Entertainment
- Entrepreneurial business strategy
- Entrepreneurial finance
- Entrepreneurial financing
