Making Sense of Research on How People Use AI
A guide to becoming a more critical reader of the latest studies.
Customers Expect Empathy. Here’s How to Deliver It.
When people feel they’re treated empathically by a brand, they’re more likely to remain loyal and recommend it to others.
The AI Tools That Are Transforming Market Research
Eight ways to experiment with “synthetic personas” and “digital twins.”
Improving Substitutions in Online Ordering
New research found that three levers—availability, personalization, and efficiency—can turn a costly nuisance into a growth opportunity.
The Mars Playbook for Sustainability
How the century-old, family-owned company pursues positive social impact, including ambitious climate-change targets, while continuing to grow profits.
Research: Acknowledging Problems Can Strengthen Your Pitch to Investors
Entrepreneurs who acknowledge setbacks attract capital faster, at lower cost, and with better repayment outcomes.
How Leaders Can Build Stakeholder Trust in Uncertain Times
When companies focus on cost cutting and hoarding cash, they can alienate customers, employees, suppliers, shareholders, and communities—just when they’re needed most.
How Business Can Be a Force for Good
A Q&A with Mars CEO Poul Weihrauch from HBR’s Future of Business 2025 live event.
Research Roundup: Holiday Parties, CEO Announcements, Low-Trust Negotiations, and More
New insights from academia, consultancies, and other sources to help your company make informed decisions.
When Professional and Personal Setbacks Hit at the Same Time
Four strategies for navigating overlapping crises.
