Customers Expect Empathy. Here’s How to Deliver It.
When people feel they’re treated empathically by a brand, they’re more likely to remain loyal and recommend it to others.
The AI Tools That Are Transforming Market Research
Eight ways to experiment with “synthetic personas” and “digital twins.”
Research: When Are Customers Willing to Try a New Technology?
Marketers need to meet people during unexpected pockets of free time.
